Yahoo and Nokia on Monday announced an alliance that will result in Yahoo powering Nokia's mail and chat programs and Nokia providing Yahoo with its maps and navigation services.
Nokia and Yahoo will also work on a federated ID that will let users sign into Yahoo and Nokia services with the same login name.
Specifically, Nokia will integrate its Ovi Maps services across Yahoo and become the exclusive, global provider for Yahoo maps and navigation. They will be designated as "powered by Ovi," Nokia's Internet service brand.
At the same time, Yahoo will become the global provider for Nokia's Ovi Mail and Ovi Chat services, which will be branded "Ovi Mail/Ovi Chat powered by Yahoo."
Select services will launch in the second half of 2010, with a global roll-out expected in 2011, Olli-Pekka Kallasvuo, chief executive of Nokia, Carol Bartz, CEO of Yahoo, said during a press conference with reporters.
"Yahoo has a strong record of implementing these [chat and mail] services on mobile devices," Kallasvuo said.
"Many of you know that we haven't focused a lot on our maps platform. This alliance changes that," Bartz said. "By using Nokia's maps … it'll be a much richer experience for our users."
The deal is also a means for both companies to grow their presence in the developing world, Bartz said, where more and more people are accessing the Web for the first time on a mobile device.
"Nokia has, by far, the strongest track record of any mobile device maker in these markets," Bartz said. "When partners like Nokia join with us in the developing markets, we see significant growth. We're also seeing huge increases in these countries year-over-year that demonstrate their appetite for mobile usage and their appetite for internet services."
Kallasvuo agreed. "There is a generation of people growing up who are connected solely through their mobile devices," he said.
News courtesy of : http://www.pcmag.com/article2/0,2817,2364098,00.asp
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